Paton Digital is a digital marketing agency made up of social media experts. Below are just a few of the digital marketing services that we offer clients. Underneath this list is an in-depth look at digital marketing as an industry to give you a better idea of what we do may be a good fit for your business.
These are our core services:
- Digital Strategy
- Lead Generation
- Facebook Marketing
- Google Marketing
- Retargeting
- Pay-Per-Click
- Search Engine Marketing
- Fan Acquisition
- White Label Digital Marketing
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Digital Strategy
In order to be successful in your online business, it’s imperative to plan. There are enough options for digital advertising and social media marketing to make your head spin. Paton Digital can help your organization focus on the most effective strategy to meet ROI.
Lead Generation
Finding customers is vital to your business. And while most digital marketing companies will lock you into a retainer, we only get paid for what we can provide.
Our lead generation techniques use a proven strategy to get you ‘hot’ leads for your business. How much is a lead worth to you? Give us a goal and we’ll meet or exceed your expectations.
Facebook Marketing and Ads Management
For many businesses, there is no better place to advertise than on Facebook. CPC’s (cost-per-click) are often lower and we can drive high-quality clicks to produce genuine results and ROI. It is a profitable way to use digital marketing services to your advantage. And although it is fairly simple to set up a campaign, to effectively optimize to meet your goals takes a professional.
Google Ads Management
Google Ads is the big boy in the digital advertising field when it comes to reaching potential customers across the Internet. This involves search, display, YouTube, mobile, and apps. There are many options for your digital advertising campaign. Let us show you a plan to meet your ROI through Google Ads.
Remarketing/Retargeting
Retargeting is essential to any business in the modern digital world. First-time visitors only convert 1-2% on average. If you are not using funnels to acquire customers then you might be growing frustrated. We can simplify the process and build a
Pay-Per-Click (PPC)
Pay-per-click (PPC) is a term often used in the digital marketing services field that may sound complex but is actually very simple. Businesses bid on keywords with other businesses to reach potential customers. But from there it can get complicated if you lack digital marketing experience. That’s why a seasoned digital marketing services professional can help guide the waters of PPC and SEM.
Search Engine Marketing (SEM)
SEM is an offshoot of PPC. While PPC encompasses Social Media Marketing and other forms of digital advertising, Search Engine Marketing relies on SERPs on Google and Bing, mostly. Search engines determine where ads rank based on a number of factors. To the surprise of many, bid amount is not always the defining factor. That’s why having a seasoned digital agency running your ads is so important.
Fan acquisition
Growing your followers might be the right option for you within your digital marketing strategy. Whether this means building your Facebook fan base, Twitter following, or any number of social networks, we have the experience and knowledge to create a following for you at a low cost.
White Label Digital Marketing Partnership
Do you run a digital agency? Are you interested in outsourcing you digital ad operations so you can have more time to focus on sales and servicing your clients? Contact us about white labeling digital marketing activities. We are available to run your Facebook Ads, Google Ads, and more!
What Are Basic Digital Marketing Services?
According to a study conducted by Pew Research in 2019, internet usage by adults increased by 5% within the last three years. As is the case across other industries, the internet has caused a major dent in shopping and purchasing habits. Offline marketing has taken a big blow to its chin.
Good marketers know that successful marketing is a confluence of time, platform and the audience. The internet offers an ideal platform: marketers have the audience, the trick is finding the right time.
Digital Marketing: An Apt Definition
Digital Marketing services encompass all forms of marketing that revolve around the axis of the internet and electronic devices. Businesses take advantage of the pool of digital channels such as social media, search engines, websites and blogs, and email to engage with current and potential customers.
Experienced social media experts and inbound marketers often equate inbound marketing with digital marketing services. However, there are subtle differences between the two which dictate how marketing is practiced in different parts of the world. We shall highlight them later on in this post.
A Digital Marketer’s Job Description
The primary roles of a social media expert and digital marketer include propelling brand visibility and awareness and lead generation by utilizing free and paid digital channels.
Digital Marketers quantify their success by using different key performance indicators for every channel. For example, an SEO digital marketer focuses on measuring traffic from visitors who chanced on or accessed their website through search engines.
There are different digital marketing services specialists. They include:
1. SEO Manager whose main KPIs include getting the company to rank highly on Google through robust SEO techniques.
2. A Social Media Manager is a social media expert whose main KPIs include monitoring metrics such as follows, shares and business posts on a user’s newsfeed.
3. Content Marketing Specialists. These are mostly digital content creators who work with other departmental heads to check the company’s blogging calendar, overall traffic, number of subscribers on YouTube, the time users spend on a page and develop content creation strategies.
4. Marketing Automation Coordinator. Uses analytics tools to determine lead-gen and conversion rates, campaign click-through rate, and email open rate. They use this data to understand customers’ trends.
Why Digital Marketing
Digital marketing services cast a wider net compared to traditional marketing. Traditional marketing is done through print media, physical marketing and phone communication; all these are limited in a way. Conversely, because digital marketing is done online and electronically, it offers countless opportunities through its various channels such as social media, email, video and website-based marketing.
All brands, as a bare minimum, have social media presence if not a website and a digital ad strategy. Consumers utilize digital marketing to learn about brands. You cannot afford to not implement digital marketing strategies even if it means experimenting and being creative.
There are analytics tools that help you track your progress and ROI. These are more effective than what traditional ads offer.
Types of Digital Marketing
Digital marketing services employ different digital channels and tactics to reach and connect with customers. These include Search Engine Optimization (SEO) (On-page, off-page and technical), Pay Per Click, Affiliate Marketing, Marketing Automation, Online PR, Inbound Marketing, Content Marketing, Social Media Marketing, and Sponsored Content.
The Difference Between Digital and Inbound Marketing
While both forms of these digital marketing services have parallels, inbound and digital marketing have small differences. Digital marketing is a blanket term that falls short in terms of specificity with regards to marketing tactics, i.e. push and pull; inbound or outbound.
Inbound marketing is aimed at engaging, attracting and delighting customers online. Outbound digital marketing services focuses on putting out marketing content to as many people as you possibly can, regardless of relevance.
Do Digital Marketing Services Use a “One-Size-Fits-All” Approach?
Digital marketing services can work across different businesses and industries. You need to employ the correct strategies, create relatable and valuable content, and identify your audience’s needs. There are two general strategies: B2B and B2C Marketing.
B2B Marketing
Business-to-business companies focus on online lead generation with the aim of getting prospective “customers” to communicate with a salesperson. Conversion of high quality leads through your website and other digital channels are hugely important.
B2C Marketing
Business-to-customer companies aim at targeting digital marketing efforts to attract customers to your website without them having to speak to a salesperson. Of course, this depends on the price of your service or product.
You will, therefore, engage the user from the moment they visit your website, up until they buy the product. Your content needs to rank higher than B2B businesses. Calls to action can set the ball rolling. Use Instagram and Pinterest.
The Role of Digital Marketing in a Company
The biggest plus of digital marketing services is real-time results. It’s almost impossible to accurately determine how many people craned their necks to see your billboard ad. This makes it more difficult to know if that ad raked in sales. With digital, it’s completely different.
Roles also vary by industry. A podiatrist, for example, may look at metrics differently than other healthcare companies. Even in the same industry, such as healthcare, there are differences in how success is measured.
But no matter your KPI’s, digital still outperforms traditional models of marketing.
Digital marketing services tools will give you the numbers to a fault. Below are some marketing aspects of digital marketing that can be used to measure ROI.
Attribution Modeling
The backbone of effective digital marketing services lies in being able to track sales back to the consumer’s first digital touchpoint. This is called attribution modeling. It helps you analyze purchasing trends and determine the effectiveness of your marketing strategies.
It has long been proven that improving a customer’s experience by using digital technologies, translates to improved sales.
Website Traffic
There are a plethora of digital analytics tools available to a social media expert and digital marketer that detail the exact number of visitors to your website using criteria such as the device used and country or location.
These tools help in informing your decision on which marketing channels to focus on as you reduce efforts on others. It also helps you establish customer’s behavior and trends just before they click that ‘Buy’ button.
Content Performance and Lead Generation
It is hard to determine how many people will read your poster ad placement in the dailies. However, if you place it in a strategic section on your website, you can determine the number of people who viewed it, get their contact details when they download it which then means you have quality leads. This helps you see how consumers are engaging with your content.
Types of Digital Content you should Create
The type of digital content you create is dictated by your audience’s needs at the different stages on their journey to making a purchase. This is centered around helping your customers achieve their goals and allay their challenges. This is called content mapping and is done by considering:
1. The customer’s persona
2. The stage at which they are in, in the purchase cycle.
There are three stages in the purchase cycle: awareness, consideration, and decision.
In the awareness stage blogs, infographics and short videos are ideal for increasing organic traffic, visibility and attracting new audiences respectively. At the consideration stage use eBooks and research reports for lead generation and webinars for interactive experiences.
The decision stage involves sharing detailed case studies and testimonials, which cement the credibility of the service or product you offer. For a drop servicing business, for example, these things are incredibly important.
Reasonable timelines for Reaping from my Content
There is no direct answer to this question. Results depend on the scale and efficacy of your digital marketing strategy. The more time and resources you take to build comprehensive buyer personas, great content and conversion rates.
Paid advertising yields results within a shorter period although you should start off by implementing organic growth tactics.
Do I need a big budget for digital marketing services?
This depends on whether you are using inbound or outbound digital marketing techniques. You can survive on a shoestring budget when using the inbound digital marketing techniques like social media, SEO and content for your already running blog.
Outbound techniques such as the purchase of email lists and online advertising will require some funds because it directly influences your business’s visibility.
What digital marketing services should I incorporate into my mobile marketing strategy?
In the U.S., digital media consumption takes up 69% of users’ time; you cannot wish away digital marketing for mobile devices. You have to optimize apps, web pages, digital ads, videos and other content for those “small screens.”
Create responsive mobile-friendly designs for your websites. Your lead gen forms should be trimmed to request only for the most important information, images should have smaller dimensions and texts can be minimized as long as they don’t affect visibility. Generally, you have to create hassle-free digital experiences.
Want an example of the digital marketing services Paton Digital can offer your business? Check out our case study detailing how we built a digital marketing campaign for a client resulting in a whopping 72% completion rate on a landing page!
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