About Us & The Paton Approach

Based outside of Charlotte, NC we are a digital marketing agency in the heart of Lancaster, SC. We service clients from all over the country for all different types of campaigns but maintain a focus on increasing revenue for businesses.

We have over a decade and a half of experience as running multi-million dollar campaigns mainly through full funnel advertising channels. We have managed over $150 million in paid media.

The Paton Approach:

Who is Paton Digital?

Paton Digital is a digital marketing consultancy founded by Alan Moore. The company helps businesses improve revenue and lead generation through paid-media strategy, Google Ads, Meta Ads, conversion tracking, campaign analysis, and marketing consulting.

Alan has 17+ years of digital marketing experience and has managed more than $150 million in paid media. Paton Digital works with growing businesses, startups, and established brands across industries including healthcare, SaaS, e-commerce, financial services, and home services.

We’re obsessed with performance. We believe great marketing starts with strategy, not guesswork. Every decision we make is backed by data, every dollar spent has a purpose, and every creative is tested to win. We operate with precision because our clients deserve clarity, not confusion. Every campaign we launch has one goal: turn marketing into an investment, not an expense.

We are confident that you will see an effective ROI on your digital marketing campaigns in a short amount of time.