What Can You Expect From A Strategy Session?

Your time is valuable. We understand. That’s why we have outlined exactly what you can expect after you book a free strategy session with Paton Digital:

1. You will speak with an ad operations specialist with over a decade of experience with platforms like Facebook Ads and Google Ads. You will NOT speak with a sales person eager to upsell. Our goal from this call is to provide you with a clear picture of what you can expect from working with us.
2. Discuss possible outcomes of the campaign.
3. After the call we will provide you with a customized plan for your ad campaign.

So you may be asking, how exactly do we accomplish those three items? Well, let’s take a deeper dive. First, we will go through a ‘needs analysis’ with you. That includes:

• Identifying key business objectives
• Establishing KPI’s (key performance indicators) to determine what success looks like to you.
  • This may include cost of sales, conversion rates, leads, profitability, sales processes and systems already in place, etc.
• Discuss budgets and/or make recommendations for what you will need to be successful.

After that we will determine if we can help. If we’re not a good match then that’s fine, it happens. We will do our best to recommend someone else who might be a better fit. We won’t waste your time making promises we can’t keep. That doesn’t benefit anyone.

What can Paton Digital do to help your business grow?

There are four fundamental areas that drive business growth. We can help in each of the 4 R’s. So what are they?

1. Reputation. There is nothing more important than the reputation of your business. How you’re perceived online is more important than ever. Potential customers constantly scout social media and directories like Google and Yelp before contacting a business. It’s imperative that your house is in order. Your website and online persona is the new business card.
2. Reach. New people need to be exposed to your business everyday if you want to ensure growth. You must constantly find new audiences to target for introduction of your brand. Social media is the perfect platform to meet these goals. Using the Internet in a strategic way can show prospects your strengths.
3. Resell. It’s not just about acquiring new customers. It’s also about earning more business from your current customers. Maximizing lifetime value is essential to boosting revenue. Systems and processes must be in place to make sure your best customers are in a position to buy from your time and time again.
4. Referral. Word of mouth is far and away the most powerful form of marketing. It’s also the most difficult to attain. But if you provide quality customer service and a great product then much of this will take care of itself. If you want to increase referrals then social media can help amplify your good work to customers and encourage them to advocate for you when the situation presents itself.

So, are you ready to chat with us? A strategy session costs nothing but your time (we’ll keep it as short as possible, we promise). Please fill out the form below and we will be in touch with you within 24 hours. If you’re still not sure, contact us with your questions and give us the opportunity to earn your business.