Based on the astronomical number of active users, Facebook still ranks as the go-to social media platform for online marketing. Recent research done by Oberlo concluded that 74% of Facebook’s 2.7 billion monthly users log into the platform daily.
When done effectively, marketing on Facebook can improve brand awareness, customer relations, and sales. The tips below will help you ace Facebook for business in 2020.
1. Focus on your Business Page
The first action step is to have a firm grip on how you can take advantage of the free features to connect with your audience. Your business’s page should be attractive and well-organized. All while highlighting the products and services you offer. The page sections on your business page help create buzz.
For example, use the events page to share details about your event and invite would-be followers and fans. Explain everything about the event in the details section.
There are a handful of tabs that appear on the left section of your business page. Choose the relevant tabs for your business, e.g. The Services Tab, Shop tab, About tab, Email tab, or the Review Tab. You can also use them to share your brands’ social media platforms.
Don’t forget to utilize Facebook Messenger to respond to messages promptly. This method is fast becoming one of the most used ways for customers to talk with businesses. If you’re solely relying on them to pick up the phone, you will be disappointed.
2. Share your Brand Story
Customers are always interested in learning how businesses got to where they are. That’s why the Our Story section is an equally important section to fill out. Use it to detail the core values of your business, highlights that separate your business from others in the same niche and explaining your expertise.
Companies can also use it to underscore other aspects of the business such as prioritization of customer service, the company’s ethos and the quality of products.
3. Using Videos in your Marketing Strategy
Using videos to market your products and services on Facebook has become a trend. The reasons include:
· Video content increases brand visibility and awareness by 54%.
· 50% of customers prefer video content to other forms of content.
· There has been a notable increase in product videos by 144%.
· Videos generate a 157% increase in organic traffic.
To make the most of videos, ensure you’ve engaged the clients within the first three seconds, be brief with your messaging, show why the product is valuable and create it knowing that most consumers watch videos on mute – so use captions!
4. A Robust Facebook Ad Plan
Last year, 6 million companies advertised on Facebook. This is partly because Facebook offers an affordable and flexible way to market your products and services. The different types of ads include carousel ads, dynamic ads, image and video ads, story ads, collection ads, and slideshow ads among others. Try out every type to determine which ones suit your message the best.
5. Look into Audience Insights
Audience insights are packed with information such as page views, post reach and page actions that will help in your ad strategy.
It is the single most powerful advertising targeting tool offered by Facebook. And it’s a game-changer to the industry.
The Audience Insights feature helps you define your target audience, create your content strategy, create better content and understand what floats your audience’s boat.
These five tips are your true north when advertising using Facebook for business.
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