On average it takes about $5 to reach 1,000 people on social media. The advantage of social media marketing through Facebook Ads is the ability to reach people instantly. You can earn followers, fans, build engagement and website traffic quickly.

With more ad dollars, the more people you can reach. Every metric is recorded and your business will see a wealth of data that traditional media simply cannot compete with.

Ready to chat about how Paton Digital can help with your Facebook Ads strategy? Fill out the form below to schedule a free strategy session:

Facebook’s Big Advantage

The advantage of Facebook ads is the platform itself. There is little guesswork. Users voluntarily input their demographic data. They follow pages and brands that interest them. The Facebook algorithm uses these metrics to give you the best ROI.

For many brands and businesses, there is no better platform to promote your products and services than through Facebook ads.

There are over 2.5 billion monthly active users on Facebook, easily making it the most powerful social media advertising platform on the planet. That’s a huge source to find consumers and customers for your business. And the ideal purchaser is using the platform right now.

They just need to be introduced to your service or product. But that is where the challenge lies. Advertisers must understand how to drive engagement and use audience targeting to get the best ROI. Trends change on Facebook every week. At Paton Digital, we work in the platform every day and are well aware of how those trends shift.

Finding the Right Audience Through Facebook Ads

Finding the right audience is crucial to success in Facebook Ads. At its most basic function, ads can be targeted based on age, gender, and interests. But to get the most out of your digital marketing campaign via Facebook, you need to dig deeper with custom audiences.

This can be in the form of uploading customer leads or targeting fans who engaged with your last video. From there you can create ‘lookalike’ audiences that uses the powerful Facebook algorithm to find new customers for you based on your criteria.

So How Can Facebook Marketing Boost Your Business?

Social media marketing is the cornerstone of many successful businesses in the United States and throughout the modern world. Social commerce is growing at an epic scale and Facebook is a massive part of this growing trend. Recommendations and promotions are as important to the buying cycle for products as they ever have been.

That is why it is absolutely essential for your business to have a coherent social media strategy. Since this social media trend shows no signs of cracking, there is no time to waste.

Facebook marketing might not yet have the selling power of Google but it’s becoming a strong influence on purchasing habits. Studies show that Facebook is the primary social media platform that influences purchase decisions.

You Can’t Ignore Facebook

If friends are discussing or recommending a product or service on Facebook then there is a high likelihood their friends and family will consider making a similar purchase.

With over 2 billion users (and growing every day) your business simply cannot afford to ignore Facebook marketing. With dozens of paid and organic options within the social media platform, it may seem difficult to know how to get started.

So here are a few tips to help increase the chances of success for your business.

Who Uses Facebook Marketing?

For many businesses, Facebook marketing can seem daunting. This is especially true for social media novices. But we can assure you that even a novice Facebook user can find success through Facebook ads.

With over 2 billion people on the popular social platform, it is in your best interest to get heavily invested with Facebook marketing.

Here are just a few types of entities that use Facebook marketing:

• Local businesses – Facebook optimizes content towards localities. This gives local businesses a great opportunity to get ahead with an effective marketing campaign. Whether you work for a restaurant, electronics store, or a franchise of a large corporation, customers become fans of businesses to see their content.
• Brands – Any brand can find success on Facebook. The popular optimization method called ‘Brand Awareness’ optimizes content to consumers who will readily remember your ad campaign.
• Personalities – Celebrities and authors are great examples of people who build their niche following on Facebook.
• Non-Profits – Building awareness for your organization can find a natural fit with Facebook.
• Politicians – Reaching voters has never been simpler. Demographic and geotargeting options are available to push the message of office seekers.

Where To Begin With Facebook Marketing

We can optimize your current Facebook ads campaigns or build them from the ground up. Depending on your personal goals, we formulate a digital strategy plan to make sure you’re using the correct content and marketing objectives to give you a great ROI.

If you have no experience with Facebook or Facebook ads, no problem! This is why you are looking for a digital marketing professional in the first place.

Want an example of how Paton Digital can help your business? Check out our case study detailing how we built a digital marketing campaign for a client resulting in a whopping 72% completion rate on a landing page!

How To Leverage Facebook To Your Advantage

First, your business page is the main source of your ads campaign. You must create a page before you can run ads. It will help immensely if you spend some time building up your audience organically.

Your business page lets businesses tell their stories to their fans and consumers. Providing great content is the first key to building a relationship with online fans.

It also offers an opportunity for consumers to contact your business, check out your website, or even book an appointment.

Frequency of Posts Is Incredibly Important

Facebook marketing thrives on delivering relevant content to proper audiences. If you post videos, articles, images, and other content to your Facebook page on a regular basis, you will appear as an authority and develop relationships with your target audience. And no, do not worry about posting too much great content!

However, there is a happy medium in regards to posting frequency. Your audience will never see all of your content thanks to the Facebook algorithm. Buffer and BuzzSumo recently teamed up on a study examining page content.

After analyzing 43 million posts they determined that pages posting 5X a day received 2,466 engagements on average. Pages posting 10X witnessed that engagement cut in half.

To be safe, 5 posts within 24 hours is usually the best course of action. Yet, this is not a hard rule. You need to experiment.

Facebook Promoted Posts

Promoted posts let advertisers pay to boost their content to users. This results in an increase in that post’s impressions, reach, engagement, or other metrics.

You might ask why promoting a post is necessary. If a fan likes your page they should see it right? Unfortunately, that’s not the case.

A user’s newsfeed is swamped with posts from friends and other pages. You are constantly competing with them to have your content seen. Promoting a post ensures more of your target audience will see your content.

Other Types Of Facebook Ads

There are many different types of Facebook ads and the platform makes changes all the time. So consider what your target audience will respond to when coming up with creatives.

Image, video, slideshow, carousel, instant experience, and collection ads are all possibilities. Each have strengths and weaknesses, so make sure you weigh them according to your marketing plan.

What is Geo-targeting?

Earlier we mentioned geo-targeting. This is one of the most important features of Facebook ads and it should not be minimized. If your business or brand is local, you need to saturate your market to earn new customers.

Geo-targeting is marketing to users based on regional location. Facebook offers numerous ways to use this feature. You can target by bloc of countries, country, state, zip code, congressional district, or radius of an address. This feature is particularly important for service industries that operate by radius.

Facebook ads are essentially an auction. If other businesses are targeting the same users as you, then that drives up the cost. So you need to determine your geo-targeting strategy.

Local brand awareness ads target potential customers who will remember your ad. Facebook sends a short survey to people who view your ad to determine ad recall rate. The higher the rate, the more effective your ad creative and copy.

Geo-targeting combined with interests is a win-win. Let’s say you want to target high-income families interested in remodeling their kitchen in Chicago. Facebook has that ability.

The possibilities are endless.

The Mammoth Potential of Remarketing

The people who visit your website, interact with your posts and watch your videos should always be your first targets for advertising. They are familiar with your brand and like what you offer.

Repeat business is easier (in most industries) than acquiring new customers. Retargeting with Facebook marketing results in lower cost conversions.

This is how remarketing is broken down in a nutshell:

1. People visit your website or interact with your content on Facebook.
2. You create a segment based on those visitors in ads manager.
3. You create custom ads to target those visitors on Facebook.

That’s it. It’s simple and highly effective.

Creating Shareable and Engaging Content

How do we go viral? That’s one of the most common questions digital marketing agencies hear. The truth is going viral involved a bit of luck. Agencies can put you in the best position for content to go viral but this is the wrong thing for business to focus on.

Posting ‘shareable’ and engaging content should be the #1 priority for businesses. You can increase the chances of your content going viral or at least being seen by more people by making it engaging.

Content should encourage people to share, comment, and like. Of course, this is easier said than done and takes some time to get the hang of for businesses. But remember, businesses are building relationships through Facebook and that takes time.

Share Native Video With Facebook Marketing

Video is king. Everyone knows that. Since YouTube stormed the social media landscape the race has been on to create compelling video content.

And while it may be tempting to drop a YouTube link onto your Facebook page, take the time to upload your videos directly to Facebook. If you have the ability to utilize Facebook Live, that’s even better. You will see a major boost in engagement with this tactic.

Conclusion

We have barely scratched the surface in this short amount of space regarding promoting your business on Facebook. But if you can utilize the above-mentioned strategies, you’ll be off to a good start. Happy Facebook-ing!

Ready to get started? Fill out the form below to schedule a free strategy session or call/text us at 571-248-1983. We’ll be in touch shortly!