Paton Digital

Digital Marketing Resource Library

Well, hello there!

Below we’ve put together a library of digital marketing resources to help you promote your organization.

This is a collection of the best marketing advice from all over the Internet. We hope this serves as a hub for your digital strategy.

We guarantee that reading these articles and watching the videos will significantly bump up your advertising acumen. This is perfect for entrepreneurs, marketing professionals, business owners, or students of digital. It’s especially useful for people looking to bump up their digital efforts to promote a product, service, or idea.

And the best part? It’s 100% FREE!

We continually add to the library so please check back from time to time.

Please reach out with any questions or suggestions for other content!

Marketing Process

Gary Vaynerchuk and Brian Halligan On Growing a Business

How to EFFECTIVELY Promote Your Business in 2020

Marketing Tips that will Change Your Business – Grant Cardone

Seth Godin’s Marketing Secrets to Launching a New Business

Small Business Marketing Strategies

A Complete 2020 Marketing Strategy That Requires No Budget

How To Advertise For A Small Business

Top 2020 Marketing Strategies That Will Put You on the Map

Next Up: Facebook Marketing ->

Facebook Marketing

Facebook Marketing Strategy: How to Build a Six Figure Business in Under 90 Days With Facebook Ads

How to Increase Your Facebook Reach and Outsmart the Algorithm

Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences

How To Steal Competitors Customers Using Facebook’s Audience Insight Tool

Next Up: Google Display Advertising ->

Google Display Advertising

Google Adwords Tutorial 2020 with Step by Step Walkthrough

Google Ads Tutorials: Building successful Display campaigns

Google Ads Tutorials: Driving performance with Google Display

Google Ads Tutorials: Creative best practices for responsive display ads

Google Display Network: Automated Bidding Best Practices

Google Ads Tutorials: Optimizing your Display campaigns

Google Ads Tutorials: Measuring the success of Display

Google Ads Tutorials: Driving efficiency for lead generation

Google Responsive Display Ads Best Practices and Examples

Google Ads Tutorials: Creating a Discovery campaign

Google Ads Tutorials: Creative best practices for App campaigns

Next Up: Google Search Advertising ->

Google Search Advertising

Google Ads Tutorials: Creating Dynamic Search Ads

Google Ads Tutorials: Create effective responsive search ads

Google Ads Tutorials: Optimization score in dynamic markets

Google Ads Tutorials: Smart Bidding best practices

Types of Google Ads 2020 (10 Types with Examples)

Google Ads Tutorials: Acquire new customers with Search lead form extensions

Google Ads Tutorials: Ensuring Search creative excellence

Next Up: YouTube Advertising ->

Youtube Advertising

Google Ads Tutorials: Understanding YouTube measurement

5 Tips To Run A Profitable Youtube Ads 

How To Build Paid Campaigns On YouTube, Etsy & Instagram

Top 5 Lead Magnet Ideas To Grow Your Email List Faster (Beginners Guide)

Google Ads Tutorials: Designing YouTube creative that drives action

Fast Track YouTube Advertising Tutorial For Beginners – $5 A Day

Google Ads Tutorials: Using Intent Based Audiences in YouTube

YouTube Advertising: 11 Tips For Increasing InStream Ad Conversions

Next Up: Instagram Marketing ->

Instagram Marketing

The Best Way to Do Instagram Marketing

Instagram Marketing Strategy for 2020 and Beyond

Instagram Marketing For Small Business

Instagram Ads Tutorial 2020 (Step by Step)

How To Use Instagram Ads to Get Followers (EASY GROWTH HACK)

INSTAGRAM ADS 2020 – 3 Ad Examples That Are Working Today

Next Up: Microsoft Advertising ->

Microsoft Advertising

Microsoft Advertising Tutorial For Beginners – Step-By-Step

Microsoft Advertising Editor Overview

Next Up: Content Marketing ->

Content Marketing

The Ultimate Content Marketing Strategy for 2020

Create A Content Marketing Plan for 2020 In 10 Minutes [My Napkin Strategy]

Content Marketing Strategy That Gets Leads and Sales

How To Write Great Content – Content Marketing For Your Blog, Website, Or Ads

Next Up: LinkedIn Marketing ->

LinkedIn Marketing

The Viral LinkedIn Marketing Strategy – How to Get Insane Reach on LinkedIn

How To Use LinkedIn To Market Your Business

Building a Content Marketing Strategy on LinkedIn

LinkedIn Marketing: How To Use LinkedIn To Generate Sales And Grow Your Online Business

How to Make a Great Linkedin Profile – TIPS + EXAMPLES

LinkedIn 2020 Is Like Facebook 2012

Linkedin Marketing: 3 FAST Ways To Get Clients With Linkedin Using Content 

Next Up: Marketing Blogs ->

Marketing Blogs

  1. Hubspot
  2. SEMrush
  3. Hotjar
  4. Moz
  5. Instapage
  6. Unbounce
  7. Marketo
  8. Social Media Examiner
  9. Backlinko
  10. Content Marketing Institute
  11. Paton Digital
  12. Mention
  13. BigCommerce
  14. Search Engine Journal
  15. Copyblogger
  16. G2 Crowd Learn Hub
  17. Autopilot
  18. CXL
  19. Smarp
  20. AppCues
  21. Inside Google Ads
  22. Disruptive Advertising
  23. Buffer
  24. QuickSprout
  25. Polymail
  26. John Doherty
  27. The Startup Chat
  28. GetApp
  29. Convince & Convert
  30. Marie Forleo
  31. Social Media Explorer
  32. Toprank Marketing
  33. Experiment Engine
  34. Mirasee
  35. Econsultancy
  36. 9Clouds
  37. Get Response
  38. ConversionXL
  39. GetApp
  40. GetFeedback
  41. Wistia
  42. G2 Crowd
  43. Orbit Media
  44. Kajabi
  45. Leanplum

Next Up: Influencers To Follow ->

Influencers To Follow

  1. Gary Vaynerchuk
  2. Neil Patel
  3. Grant Cardone
  4. Russell Brunson
  5. Ryan Deiss
  6. Rand Fishkin
  7. Ann Handley
  8. Richard Moore
  9. Andrew Holland
  10. Larry Kim
  11. Joe Pulizzi
  12. Lilach Bullock
  13. Zach King
  14. Justyn Howard
  15. Pam Moore

Next Up: Recommended Reading ->

Recommended Reading

  1. The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone
  2. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert Kiyosaki
  3. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee A. Mauborgne
  4. How to Win Friends and Influence People by Dale Carnegie
  5. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk
  6. Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson
  7. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
  8. Behind the Scenes: Secrets from the Top Coaches, Experts, and Consultants by Kim Walsh Phillips
  9. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson
  10. No B.S. Guide to Direct Response Social Media Marketing by Dan Kennedy
  11. The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. by Timothy Ferriss
  12. Made to Stick: Why Some Ideas Survive and Others Die by Dan & Chip Heath
  13. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
  14. The Ten-Day MBA 4th Ed.: A Step-By-Step Guide To Mastering The Skills Taught In America’s Top Business Schools by Steven Silbiger
  15. The Personal MBA: Master the Art of Business by Josh Kaufman
  16. Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life: Competitive Edge in Business, Politics and Everyday Life by Avinash Dixit
  17. Co-Opetition by Adam Brandenburger
  18. The Joy of Game Theory: An Introduction to Strategic Thinking by Presh Talwalkar
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