Alan Moore, Founder of Paton Digital
Alan Moore is a paid media strategist and marketing consultant with 17+ years of digital marketing experience and more than $150 million in managed paid media. He founded Paton Digital in 2014 and works with businesses on Google Ads, Meta Ads, media strategy, lead generation, conversion tracking, and performance marketing.
What does Alan Moore specialize in?
Alan focuses on paid media programs where advertising performance needs to connect to measurable business outcomes such as qualified leads, sales-qualified leads, purchases, pipeline, and revenue. His work includes campaign strategy, account restructuring, audience and keyword strategy, creative testing, conversion tracking, offline conversion measurement, and budget allocation.
His experience spans SaaS, healthcare, e-commerce, financial services, home services, events, and other lead-generation businesses.
Paid media experience
Alan has managed advertising for growing businesses and major brands, including programs involving Google Ads, Meta Ads, paid search, paid social, YouTube, shopping campaigns, and full-funnel media strategy.
Paton Digital’s published case studies document results across legal SaaS, healthcare, e-commerce, financial services, real estate, events, and B2B lead generation.
View Paton Digital case studies
Marketing consulting
Alan provides executive-level paid media and digital marketing consulting for businesses that need senior strategy without hiring a full-time marketing executive. Engagements can include account audits, growth strategy, campaign restructuring, tracking and attribution, creative strategy, and ongoing performance guidance.
Learn about marketing consulting
About Paton Digital
Paton Digital is a digital marketing consultancy based in Lancaster, South Carolina, near the Charlotte metro area. The company serves clients across the United States and focuses on measurable paid media performance, lead generation, and revenue growth.