Growing your fan base through social media is an essential component of social media marketing. It allows you to expand the viral potential of your posts and message, increases lifetime connections to your target audience, and increases your social media ROI. Fan acquisition should be a cornerstone of any business seeking new customers and clients.

Any fan acquisition campaign should focus on quality, not quantity. What is the point of having 10,000 fans for your page if no one is interested in your content? For years digital marketing agencies have pushed quantity over quality by impressing clients with low cost-per-acquisition (CPA) numbers. But while you could earn fans or followers for a penny or less, if they have no interest in your brand, it’s a penny wasted. Having a large following does nothing if you do not have strong engagement numbers.

Fan acquisition can play an important role in meeting your bottom line. You must understand what role it plays in earning revenue, brand awareness, and strategic goals.

Want to discuss how Paton Digital can help grow your social networks? Fill out the form below to book an appointment:

The Old Way of Fan Acquisition

The old model from a digital marketing agency would focus on the following metrics:

• Number of fans/followers
• Number of likes/retweets
• Number of comments
• Number of shares

Ultimately though, organizational decision-makers cannot do much with these statistics. Instead, they should focus on the following:

• Top-line and bottom-line revenue
• Customer lifetime value
• Cost-per-acquisition (CPA)
• Engagement
• Reach

Paton Digital will consult on organic social media marketing engagement strategy. This is an important first step to fan growth. With a solid Facebook page, Twitter Handle, Instagram account, or whatever social network you use, you can accent engagement better with a digital marketing campaign.

A solid life cycle for fan acquisition should include the following components:

• Content Strategy and Development
• Email Marketing
• Pay-Per-Click (PPC) Advertising

Does your social media presence need a jump start? Contact us today through the form below to see how we can work together.

Want an example of how Paton Digital can help your business? Check out our case study detailing how we built a digital marketing campaign for a client resulting in a whopping 72% completion rate on a landing page!

Ready to get started? Fill out the form below or call/text us at 571-248-1983. We’ll be in touch shortly!