If you’re looking to have a successful business, you need to be active on social media. This is no longer an option – it’s a requirement. But if you are like most business owners/operators, you don’t have time to focus a large portion of your efforts on digital marketing. That is why hiring a social media expert is essential to take your business to new heights.

So without further ado, here are 22 reasons why you should consider hiring a social media expert.

1. It pays for itself. A quality social media expert is only successful if you are seeing an increase in revenue. 75% of businesses that promoted their products on social media saw an increase in revenue within 12 months. And a whopping 74% of consumers utilize social media to make decisions on purchases.
2. Increase credibility. Building your brand around a certain image is extremely important. Consumers and customers must trust a company if they are going to give them their hard-earned money for a product or service. If you are not on social media then consumers will not see you as legitimate. A social media expert can help you with this.
3. Social media monitoring. You’re a business owner. You don’t have time to check Facebook and Twitter and respond accordingly. And if you don’t know what you’re doing, you could do more harm than good.
4. Build an audience. Digital marketing isn’t all about making a quick buck. The best customers are repeat customers. Once you build a following on social media, you can go back to the well with new digital marketing and email campaigns to increase sales.
5. Targeting. Social media experts work in platforms like Facebook and Google ads every day. They have their fingers on the pulse of the industry. Trends are constantly changing. So when a big change happens, they are there ready to adapt. This is incredibly important when it comes to targeting. They can create audiences based on demographics, buying habits, remarketing, and more.
6. Increase website traffic. SEO may take months or longer to really take effect if it ever does at all. Digital advertising is instant. A social media expert can help you reach potential customers right away and drive them to your website.
7. Increase engagement. Social media experts can help create repeat customers by engaging with fans. This type of interaction is crucial to longterm success of a business.
8. Cost-effective. If the social media expert you’ve hired is doing their job correctly, you should see an increase in revenue. It should be enough to pay for the services of said expert, and give you a nice return to your bottom line.
9. Analytics. A quality social media expert can tell you what you need to be looking for in terms of analytics. Metrics like lifetime value and CPC (cost-per-click) are essential to formulating a quality digital marketing strategy.
10. Cut down on waste. The key to strong social media is found in A/B split testing. Before committing to an increase in ad spend, make sure you have a campaign that will be successful. This is done by testing two or more versions of an ad to see which will be more effective.
11. Personalization. Creating ads that speak to clients/customers is essential to breaking through the noise of social media. Geo-targeting is a huge part of this strategy.
12. ROI, ROI, ROI. Return-on-investment is the #1 metric a business uses to determine success. But there is not a one-size-fits-all solution for measuring ROI. Lifetime value of a customer combined with marketing and production costs go into this equation. A social media expert can help you find that sweet spot in ROI.
13. Requirement. Customers research EVERYTHING online before making a purchase. If you’re not strong on social media and the Internet, you cannot compete.
14. Experience. If you’re going to be a player on social media then you need someone who has the experience to get it done. Hiring your brother’s teenage daughter because they have a Facebook page (we can personally think of at least 3 people who have done this) is not a smart way to get ahead in social media. Hire a social media expert who knows what they’re doing right away so you don’t waste time or money.
15. Competitor analysis. Ad copy doesn’t (usually) just come from the latest whim in our minds. It comes from seeing what competitors are doing and if they’re successful or not.
16. Feedback. If you were to run a television ad you might not ever know if it has been effective. With social media everything is accounted for down to granular levels. You know how many people clicked your ad, interacted with your page, and are potential customers based on that engagement.
17. Get with the times. Marshall Mcluhan said it best when he said “The medium is the message.” Facebook acquired 200 million users in less than a year. Radio needed 38 years before it reached 50 million users. Your business cannot afford to not be active on social media.
18. Advertise while not looking like your advertising. It takes practice to create an ad that doesn’t look like an ad. People are turned off by cheap sales gimmicks. You have to give potential customers credit. They are not monolithic. A social media expert knows how to connect with people through social media.
19. Save an incredible amount of time. You’ve got too much to do as a business owner/operator. Why focus on something that you can delegate to an expert?
20. Know the rules. Facebook and Twitter are evolving their rules in terms of targeting and content. What worked 6 months ago is no longer the case. Social media experts are familiar with these changes and can help you avoid pitfalls.
21. Professionalism. A social media expert is not your teenage daughter who uses Snapchat to talk with her friends. There is a world of difference between personal use and business use. Do not confuse the two.
22. Stay in touch. Social media allows you to keep in touch with your fans. Don’t let them forget about you! Hiring a social media expert can keep this in the forefront of their goals.

So what do you think of our list? Let us know in the comments or shoot us an email or message on social media!

Want an example of how Paton Digital can help your business? Check out our case study detailing how we built a digital marketing campaign for a client resulting in a whopping 72% completion rate on a landing page with leads costing $0.15!

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